Emtract Ingest

Green Claims Directive Draft Unlisted

Overview

Jurisdiction
European Union
Topic
-
Instrument type
Proposal
Reference number
2023/0085 (COD)
Valid from
2422-01-01
Valid to
2022-02-01
Modified date
2023-03-22
Listed at
Unlisted draft
Withdrawn at
-
Description
The proposed Directive establishes EU-wide minimum requirements for substantiating, communicating and verifying voluntary explicit environmental claims and environmental labelling schemes in business-to-consumer communications, aiming to prevent greenwashing.

Ask Question

No regulation sources to answer questions from yet.

Sources

No regulation sources yet.

Rule sets

Label Effective
Non-micro companies making in-scope voluntary environmental claims 9999-12-31 — 9999-12-31

No conditions.

Micro companies requesting certification 9999-12-31 — 9999-12-31

No conditions.

Questions this regulation asks

Attributes only this regulation asks about — criteria no general attribute expresses. A company answers each once.

This regulation asks no questions of its own — every condition uses a general attribute.

Obligations

Title Kind Rule set
Substantiate environmental claims Due Diligence -
Description:
Carry out an assessment to substantiate explicit environmental claims, including consideration of the relevant life cycle, significant impacts and aspects, legal requirements, common market practice and possible negative trade-offs.
Frequency:
Event-triggered
Check frequency:
Event-triggered
Products/Services:
Products or activities of companies for which voluntary explicit environmental claims are made in business-to-consumer commercial practices
Checking responsibility:
The company or trader making the claim
Check method:
Assessment of the environmental claim using scientific evidence, accurate information and relevant international standards
Rule set:
-
Source reference:
Article 3(1)
Source excerpt:
Member States shall ensure that traders carry out an assessment to substantiate explicit environmental claims. This assessment shall:
Substantiate comparative environmental claims Due Diligence -
Description:
For comparative environmental claims, use equivalent information and data, cover equivalent value-chain stages and environmental impacts, and apply equivalent assumptions.
Frequency:
Event-triggered
Check frequency:
Event-triggered
Products/Services:
Products or activities that are the subject of comparative explicit environmental claims
Checking responsibility:
The company or trader making the comparative claim
Check method:
Comparison using equivalent information, data, value-chain stages, environmental impacts and assumptions
Rule set:
-
Source reference:
Article 4(1)
Source excerpt:
The substantiation of explicit environmental claims that state or imply that a product or trader has less environmental impacts or a better environmental performance than other products or traders (‘comparative environmental claims’) shall, in addition to the requirements set out in Article 3, comply with the following requirements:
Provide use information for environmental performance Stakeholder Engagement -
Description:
Provide, together with the claim, information on how consumers should use the product to achieve its expected environmental performance.
Frequency:
Event-triggered
Check frequency:
Event-triggered
Products/Services:
Final products where the use phase is among the most relevant life-cycle stages
Checking responsibility:
The company or trader communicating the claim
Check method:
Review of the use instructions provided with the claim
Rule set:
-
Source reference:
Article 5(3)
Source excerpt:
Where the explicit environmental claim is related to a final product, and the use phase is among the most relevant life-cycle stages of that product, the claim shall include information on how the consumer should use the product in order to achieve the expected environmental performance of that product. That information shall be made available together with the claim.
Commit to future environmental improvements Governance -
Description:
For claims concerning future environmental performance, include a time-bound commitment to improvements inside own operations and value chains.
Frequency:
Event-triggered
Check frequency:
Event-triggered
Products/Services:
Products or companies with claims concerning future environmental performance
Checking responsibility:
The company or trader making the claim
Check method:
Review of the time-bound improvement commitment within own operations and value chains
Rule set:
-
Source reference:
Article 5(4)
Source excerpt:
Where the explicit environmental claim is related to future environmental performance of a product or trader it shall include a time-bound commitment for improvements inside own operations and value chains.
Disclose substantiation information Record Keeping -
Description:
Make information about the product or company and the substantiation available with the claim, including covered environmental aspects and impacts, underlying studies and calculations, improvements, the certificate of conformity and verifier contact details.
Frequency:
Event-triggered
Check frequency:
Event-triggered
Products/Services:
Products or companies subject to explicit environmental claims or environmental labels
Checking responsibility:
The company or trader making the claim or using the label
Check method:
Provision in physical form, by weblink, QR code or equivalent means
Rule set:
-
Source reference:
Article 5(6)
Source excerpt:
Information on the product or the trader that is the subject of the explicit environmental claim and on the substantiation shall be made available together with the claim in a physical form or in the form of a weblink, QR code or equivalent.
Review substantiation periodically Due Diligence -
Description:
Review and update the information used for substantiation when circumstances may affect the claim’s accuracy, and no later than five years after the information was provided.
Frequency:
Other
Check frequency:
Other
Products/Services:
Explicit environmental claims and environmental labels
Checking responsibility:
The company or trader making the claim or using the label
Check method:
Review of the information used, followed by renewed verification by a verifier
Rule set:
-
Source reference:
Article 9
Source excerpt:
Member States shall ensure that the information used for substantiation of explicit environmental claims is reviewed and updated by traders when there are circumstances that may affect the accuracy of a claim, and no later than 5 years from the date when the information referred to in Article 5(6) is provided.
Obtain prior verification and certification Approval -
Description:
Have the substantiation and communication verified by a qualified verifier before publishing a claim or displaying an environmental label and, where appropriate, obtain a certificate of conformity.
Frequency:
Event-triggered
Check frequency:
Event-triggered
Products/Services:
Explicit environmental claims and environmental labels before publication or display
Checking responsibility:
A verifier meeting the requirements of Article 11
Check method:
Prior conformity assessment by an independent accredited third-party body
Rule set:
-
Source reference:
Article 10(4)
Source excerpt:
The verification shall be undertaken by a verifier fulfilling the requirements set out in Article 11, in accordance with the procedures referred to in paragraphs 1 and 2, before the environmental claim is made public or the environmental label is displayed by a trader.
Obtain approval for a private labelling scheme Approval -
Description:
For a new private environmental labelling scheme, submit supporting documents on its rationale, scope, added value, criteria, methodology, expected market impacts, and ownership and decision-making structures.
Frequency:
Event-triggered
Check frequency:
Event-triggered
Products/Services:
New private environmental labelling schemes concerning products or activities on the Union market
Checking responsibility:
The operator of the private environmental labelling scheme
Check method:
Submission of supporting documents and a certificate of conformity to the competent authorities
Rule set:
-
Source reference:
Article 8(6)
Source excerpt:
In order to receive the approvals referred to in paragraphs 4 and 5, the operators of new environmental labelling schemes shall provide supporting documents setting out the following:
Remedy infringements or cease the claim Other -
Description:
After an infringement is detected, take appropriate and effective corrective action within 30 days or cease using and referring to the non-compliant claim.
Frequency:
Event-triggered
Check frequency:
Event-triggered
Products/Services:
Products or services marketed with non-compliant explicit environmental claims or environmental labelling schemes
Checking responsibility:
The company or trader making the claim or using the labelling scheme
Check method:
Implementation of corrective action required by the competent authority within 30 days
Rule set:
-
Source reference:
Article 15(3)
Source excerpt:
require that trader to take all appropriate corrective action within 30 days to bring the explicit environmental claim or the environmental labelling scheme into compliance with this Directive or to cease the use of and references to the non-compliant explicit environmental claim.

Measures

No measures.

Penalties

Description Kind Rule set
Fines that effectively deprive those responsible of the economic benefits derived from the infringement, with increased fines for repeated infringements. For certain widespread Union-level infringements, the maximum fine must be at least 4% of annual turnover in the Member State or Member States concerned. Monetary Fine -
Responsible authority:
Competent authorities designated by the Member States
Source reference:
Article 17(3)(a)
Source excerpt:
fines which effectively deprive those responsible of the economic benefits derived from their infringements, and increasing the level of such fines for repeated infringements;
Confiscation of revenues gained by the company from a transaction involving the relevant products. Other -
Responsible authority:
Competent authorities designated by the Member States
Source reference:
Article 17(3)(b)
Source excerpt:
confiscation of revenues gained by the trader from a transaction with the relevant products concerned;
Temporary exclusion for a maximum of 12 months from public procurement processes and access to public funding, including tenders, grants and concessions. Exclusion from Procurement -
Responsible authority:
Competent authorities designated by the Member States
Source reference:
Article 17(3)(c)
Source excerpt:
temporary exclusion for a maximum period of 12 months from public procurement processes and from access to public funding, including tendering procedures, grants and concessions.
Temporary exclusion or prohibition from placing products or making services available on the Union market. Prohibition of Sales -
Responsible authority:
Competent authorities designated by the Member States
Source reference:
Recital 64
Source excerpt:
The measures for infringements foreseen by the Member States should therefore also include confiscation of the relevant product from the trader or revenues gained from the transactions affected by this infringement or a temporary exclusions or prohibitions from placing products or making available services on the Union market.

Milestones

Date Type Description
2023-03-22 Other Proposal of the Directive by the European Commission
Source reference:
Proposal heading
Source excerpt:
Brussels, 22.3.2023 COM(2023) 166 final 2023/0085(COD) Proposal for a DIRECTIVE OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL on substantiation and communication of explicit environmental claims (Green Claims Directive)

Linked regulations

Type Regulation
Related Empowering Consumers for the Green Transition Directive
Cites EU Ecolabel Regulation
Cites European Climate Law
Cites REACH Regulation