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Unfair Commercial Practices Directive
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Title (English)
Title (German)
Kind
Approval
Due Diligence
Governance
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Record Keeping
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Stakeholder Engagement
Frequency
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Rule set
Regulation-wide (no rule set)
Companies conducting business-to-consumer commercial practices
Complexity (0–5)
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Sustainability
Description (English)
Companies must not engage in the commercial practices listed in Annex I, which are considered unfair in all circumstances, including bait advertising, pyramid promotional schemes, inertia selling, misleading prize claims and direct exhortations to children to buy.
Description (German)
Unternehmen dürfen die in Anhang I aufgeführten Geschäftspraktiken unter keinen Umständen anwenden, darunter beispielsweise Lockangebote, Pyramidensysteme, nicht angeforderte Lieferungen, irreführende Gewinnversprechen und direkte Kaufaufforderungen an Kinder.
Affected products/services (English)
Products and their commercial communications, advertising and marketing
Affected products/services (German)
Produkte und deren kommerzielle Kommunikation, Werbung und Vermarktung
Checking responsibility (English)
Checking responsibility (German)
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Check method (German)
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